Today marks the start of Zero Waste Week (5th – 11th September).
Turning your next event into a zero-waste event is a great way to massively reduce waste and inspire people into getting involved. While it may sound difficult, with some forward planning and better waste managements systems, you can easily achieve a zero-waste event. 

Planning

A key factor to planning any successful zero-waste event is to communication – let everyone aware you are organising a zero-waste event and make sure everyone is on board and inform them of your waste diversion plans.

It’s good idea to contact the venue to discuss how you intend to achieve zero-waste; are you considering using reusable or compostable plates? You may be surprised at their adaptability and willingness to achieve the zero-waste goal.

Communication

Be upfront with your attendees and ensure everyone is aware that it is a zero-waste event prior to the event. It is a good idea to include information on the event invitation and favour digital marketing strategies such as email or social media as this will reduce on paper-waste.

For many people, this may their first time attending a zero-waste event, so be clear on what you are trying to achieve and provide information to avoid confusion. This in turn will hopefully pique people’s attention and motivate them to get involved the zero-waste movement themselves.

Catering

Food waste is a worldwide crisis, not only with food being wasted but single use materials are used to package many food products.

Knowing the headcount of your attendees prior to the event will help eliminate over ordering. Consider local catering companies to minimise transportation and hand out any food leftovers to local food banks.

Post-Event Analysis

Reflecting on the event is a crucial part of the process, identifying initiatives that were successful and those that didn’t work so well. Encourage feedback from attendees, refine your planning and note any improvements that could be implemented for your next zero-waste event.

Gather and analyse the data on how much waste you have diverted from landfills is a great way to ensure you have reached your zero-waste goals. Definitions dictate that at least 90% of the waste generated before, during and after the event needs to be diverted from landfill to qualify as a zero-waste event.

Zero waste is a journey, not a destination, there are always new avenues to explore. The most important thing to remember is raising awareness and encouraging others to engage in zero waste.

If your business or organisation is considering a zero-waste event, speak to our team today who will be happy to discuss how we can help you at your next event.

Let’s chat at hello@mediamaker.co.uk or call on 07968 307175.